The IKEA Effect

I like to spend a lot of time exploring cognitive biases. I firmly believe that if we spend the time to get familiar with the natural flaws in our thinking we can avoid those flaws, make better decisions, and live a richer and happier life.

Previously we have explored confirmation bias¬†and the sunk cost fallacy. Today I want to talk about the cognitive bias with my favorite name. Continue reading “The IKEA Effect”